Published in The Literary Digest on November 10, 1928, page 63, the advertisement features Florenz Ziegfeld famous producer of musical comedy and creator of the Ziegfeld Follies—alongside Jean Ackerman and Gladys Glad of his musical production “Whoopee.”
The advertisement prominently displays the headline “Reach for a Lucky when you crave something sweet,” together with Florenz Ziegfeld’s printed endorsement, period fashion imagery, a large Lucky Strike cigarette package, and the brand’s famous “It’s Toasted” slogan.
This advertisement represents one of Lucky Strike’s most recognizable and controversial late 1920s promotional campaigns, which connected cigarette smoking with fashion, celebrity culture, and weight control. It offers crossover appeal for collectors of tobacciana, vintage advertising, Broadway memorabilia, Ziegfeld Follies history, American cultural ephemera, and 1920s Americana.
The printed advertisement is displayed behind glass in a warm brown wooden frame with narrow gold-tone inner trim. The paper shows authentic age-related character, including toning, discoloration, small stains, surface marks, creasing, and wear near the lower-right corner. The frame also displays light scratches and general handling wear. Please review all photographs carefully for the exact condition.
This item is offered strictly as a historical advertising collectible. No cigarettes or tobacco products are included.
ITEM DETAILS
Condition: Vintage used condition with paper toning, discoloration, spotting, creasing, lower-edge wear, and a visible tear or crease near the lower-right corner. The wooden frame shows light scratches and age-related wear.
Brand: Lucky Strike
Company: The American Tobacco Company
Featured Personality: Florenz Ziegfeld
Other Personalities: Jean Ackerman and Gladys Glad
Publication: The Literary Digest
Publication Date: November 10, 1928
Page: 63
Type: Framed cigarette magazine advertisement
Material: Printed paper behind glass in a wooden frame
Color: Black, cream, brown, and aged paper tones
Theme: Tobacciana, Broadway, Ziegfeld Follies, vintage advertising, cigarette memorabilia, 1920s Americana
Use: Wall display, tobacco advertising collection, Broadway memorabilia collection, bar decor, office decor, or historical display
Included: One framed advertising print only
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