This vintage 1949 Chesterfield cigarette advertisement features Hollywood actress Joan Fontaine in the classic “A B C / Always Buy Chesterfield” campaign. The colorful ad includes the slogan “Always Buy Chesterfield” along with Joan Fontaine’s endorsement text: “In my home, guests always insist on Chesterfields because they’re so mild.” The ad also references Joan Fontaine co-starring with James Stewart in the film You Gotta Stay Happy.
The lower section includes a secondary testimonial from Van W. Daniel, a farmer from Ruffin, North Carolina, with classic Chesterfield advertising language promoting the brand as mild, better tasting, and cooler smoking. This piece is a strong collectible for fans of vintage cigarette advertising, Hollywood memorabilia, Joan Fontaine collectibles, classic movie advertising, tobacciana, retro wall art, bar decor, cigar room decor, and mid-century advertising displays.
The piece appears protected in a plastic sleeve with visible age-related wear, paper toning, surface marks, light creasing, possible edge wear, and plastic glare/wrinkles from the protective covering. The artwork remains colorful, bold, and highly displayable.
This listing is for the vintage advertisement only. No cigarettes, tobacco, or smoking product is included.
Condition: Used vintage condition with visible paper toning, surface marks, light creasing, possible edge wear, backing wear, and plastic sleeve reflections.
Brand: Chesterfield
Company: Liggett & Myers Tobacco Co.
Featured celebrity: Joan Fontaine
Film reference: You Gotta Stay Happy
Year: 1949
Type: Vintage cigarette advertising print
Material: Printed paper, protected in plastic sleeve
Color: Red, black, cream, gold, white, and multicolor artwork
Theme: Tobacciana, Hollywood advertising, vintage cigarette ads, 1940s advertising
Use: Collectible display, framing, bar decor, cigar room decor, office decor, man cave decor, retro wall art
Included: Advertisement only
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